Bensaude Hotels Receives Honorable Mention at the BTL 2026 Best Stand Awards

Bensaude Hotels has received an Honorable Mention in the Sustainability category of the BTL 2026 Best Stand Awards for the design of a modular, reusable stand that reduces the waste typically associated with trade show participation.

The project was based on a simple premise: a stand should not reach the end of its life when the event ends. Designed to be dismantled, reused, and adapted to different formats, the structure allows the brand to extend the lifespan of its materials and avoid single-use solutions.

More than an exhibition space, the stand was conceived as a reflection of Bensaude Hotels’ identity, expressing the brand’s values of authenticity, hospitality, and connection to nature through a contemporary, welcoming, and versatile design. Designed to evolve alongside the brand, the concept can accommodate different narratives and products in future editions while maintaining its relevance and functionality.